Taking your Sourcing Strategy Outside the "Office"
About this Episode
In this episode of Offer Accepted, host Shannon Ogborn welcomes Kristi Kennebrew, a passionate advocate for job seekers from underrepresented groups in the tech industry. Kristi shares her approach to recruitment, emphasizing the importance of representing and actively reaching out to underrepresented communities. She discusses the sourcing limitations of traditional online platforms like LinkedIn and the significant benefits of engaging with potential candidates through in-person events such as conferences and networking gatherings.
Kristi highlights the necessity of recruiters stepping outside of conventional methods to uncover untapped talent pools. She suggests that personal interactions at events allow for a more genuine connection with candidates, which online platforms can sometimes lack. The discussion also touches on the role of recruiters as brand ambassadors who can attract talent by representing their companies authentically.
The conversation concludes with practical tips for both recruiters and job seekers on maximizing the benefits of networking events. Kristi advises on the importance of having a clear goal, collecting valuable candidate data efficiently, and maintaining follow-up communications to build a strong employer brand and foster long-term professional relationships.
Topics
This Episode's Guest
Key Learnings
- The Power of In-Person Networking - Kristi emphasizes the crucial role of in-person networking for effective recruitment, particularly in accessing diverse and untapped talent pools. She argues that relying solely on platforms like LinkedIn can limit opportunities to connect with potential candidates who may be hesitant or unable to engage online. By attending conferences and networking events, recruiters can directly interact with job seekers, gaining insights into their experiences and skills in a way that online profiles cannot capture. This approach not only enhances the recruitment process but also strengthens the recruiter's ability to advocate for candidates within their companies.
- Importance of Recruiters as Brand Ambassadors - During the discussion, Kristi highlights the significant impact recruiters have when they represent their company's brand at public events. She believes that recruiters need to embody the company's values and culture authentically to attract the right talent. This representation helps in building a positive employer brand that resonates with potential candidates, making the company more appealing to job seekers. By being proactive and engaging in community events, recruiters can effectively communicate their company's commitment to diversity and innovation, attracting candidates who are a good fit for the company's ethos.
- Strategic Follow-Up After Networking Events - Kristi outlines the importance of strategic follow-up after networking events to maintain the momentum of initial interactions. She suggests employing efficient data collection methods during events, such as digital tools for scanning contact information, which allows recruiters to organize and track potential candidates effectively. Following up with candidates soon after the event with personalized communications, even if there is no role available at that time, can reinforce the positive impressions made in person. This practice not only keeps the employer brand strong but also ensures that candidates feel valued and considered for future opportunities, potentially increasing their interest in the company.
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